And Michele embellished it. Created a mythical world (gardens and mansions) and invited people to visit.
But Michele understood that the Gucci model of opioid indulgence was a ludicrous concept.
His success was in not hiding this. He took it further – through Jared Leto twinship, anti-fashion. Severe horse-bit spectacles and wax-work heads. The point – fantasy laid bare. And it was so radical, value statements were moot.