fashion brand marketing
Chris Leba at R13 creates distressed and faded denim outfits that look cutting edge. Lockdown has forced a re-assessment of clothing in terms of formality and context. R13 makes clothes that until lockdown could still be viewed as counter-mainstream, but with a further relaxation of accepted styles or the tendency …
Generally the people at Vogue send a photographer to the shows each season just to snap all the trendy buyers and (fortunate) students on their way in. These people are frequently wearing something notional from the country or label whose show they’re going to see – they’re dressed as an …
5 Streetwear sites that actually represent the street Read More »
Vivienne Westwood RTW Spring 2020 The equalizer, Black. The tone brings its own baggage and as well as you’ll say it (Saint Laurent says it best, for the record) – you have to say it right. Once a year it’ll get a glossy re-appraisal as if anyone really needed reminding …
It was – of course – only a matter of time: Vogue’s feature on Zoom-tailored looks (that are de rigueur up top and generally scanty below the belly button) joins the UK Guardian’s feature on what on-screen bookshelves say about the those who bought the books, to generic articles on keeping it simple, smart and …
What to Zoom to! 7 Looks to Take Your Face Time to the Next Stylish Level Read More »
Ambush – The Shibuya-based label – gets that art and controlled artifice in fashion are the main thrust of a strong social media presence. The lifestyle-cum-streetwear brand is now managed by the same group who oversee Off-White, and Ambush – in the same covert-cool way – is becoming synonymous amongst …
Ambush as Art – The Consumer and Post-Covid Fashion Read More »