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5 Streetwear sites that actually represent the street

Generally the people at Vogue send a photographer to the shows each season just to snap all the trendy buyers and (fortunate) students on their way in. These people are frequently wearing something notional from the country or label whose show they’re going to see – they’re dressed as an …

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What to Zoom to! 7 Looks to Take Your Face Time to the Next Stylish Level

It was – of course – only a matter of time: Vogue’s feature on Zoom-tailored looks (that are de rigueur up top and generally scanty below the belly button) joins the UK Guardian’s feature on what on-screen bookshelves say about the those who bought the books, to generic articles on keeping it simple, smart and …

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Ambush as Art – The Consumer and Post-Covid Fashion

Ambush – The Shibuya-based label – gets that art and controlled artifice in fashion are the main thrust of a strong social media presence.  The lifestyle-cum-streetwear brand is now managed by the same group who  oversee Off-White, and Ambush – in the same covert-cool way – is becoming synonymous amongst …

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Tokyo Street Fashion is antithetical to Asian Design’s forward movement

London Street Style Paris Street Style Tokyo Street Style NY City Street Style Street style is renowned as a central tenet of Japanese fashion. The scene itself – borne out of the shops and small boutiques that line Takeshidadori and neighbouring streets and up to Harajuku Koen in central Tokyo …

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