fashion brand marketing
Ambush – The Shibuya-based label – gets that art and controlled artifice in fashion are the main thrust of a strong social media presence. The lifestyle-cum-streetwear brand is now managed by the same group who oversee Off-White, and Ambush – in the same covert-cool way – is becoming synonymous amongst …
Ambush as Art – The Consumer and Post-Covid Fashion Read More »
London Street Style Paris Street Style Tokyo Street Style NY City Street Style Street style is renowned as a central tenet of Japanese fashion. The scene itself – borne out of the shops and small boutiques that line Takeshidadori and neighbouring streets and up to Harajuku Koen in central Tokyo …
Tokyo Street Fashion is antithetical to Asian Design’s forward movement Read More »
Tae Ashida doesn’t meet the prototypical profile of a hip Japanese fashion designer; at least not one who’ll be successful in Europe, where Japan and Tokyo – partly erroneously – are synonymous with a vibrant but somewhat disparate street scene, and designers/labels who have graduated this scene to either calcify …
Suddenly those radical cyberpunk designs we admire from a distance on Tokyo high streets and sci-fi movies seem less of-the-moment and – to be honest – a little old hat. Should the end be nigh, what we wear won’t make a wool jumper’s worth of difference, but should we have …
Movements that focus on the empowerment of women, or the salvation of the planet are vital to the preservation and continuation of (and are rightly adopted by) the fashion industry, but are frequently promoted to the hindrance of some really great clothes and shows. This fall (through the first half …