Fashion Philosophy

Ambush as Art – The Consumer and Post-Covid Fashion

Ambush – The Shibuya-based label – gets that art and controlled artifice in fashion are the main thrust of a strong social media presence.  The lifestyle-cum-streetwear brand is now managed by the same group who  oversee Off-White, and Ambush – in the same covert-cool way – is becoming synonymous amongst …

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Tokyo Street Fashion is antithetical to Asian Design’s forward movement

London Street Style Paris Street Style Tokyo Street Style NY City Street Style Street style is renowned as a central tenet of Japanese fashion. The scene itself – borne out of the shops and small boutiques that line Takeshidadori and neighbouring streets and up to Harajuku Koen in central Tokyo …

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Tae Ashida Fall 2020 – Risk and Momentum

Tae Ashida doesn’t meet the prototypical profile of a hip Japanese fashion designer; at least not one who’ll be successful in Europe, where Japan and Tokyo – partly erroneously – are synonymous with a vibrant but somewhat disparate street scene, and designers/labels who have graduated this scene to either calcify …

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